Saturday, March 26, 2011

The fabulous Beekman Boys ...

I am having a grand time watching the weekly telecast of 'The Fabulous Beekman Boys' on Discovery's Green Planet channel.

To find out the channel carrying this robust frolic in your area, click on the Channel Finder here.

The reality series follows two Manhattanites who give up the city life for a farm in rural, upstate New York.

Josh Kilmer-Purcell and his partner Dr. Brent Ridge have purchased the historic (circa 1802) Beekman Mansion and farm in the village of Sharon Springs, New York. There, they are raising goats, pigs, chickens and a "narcissistic llama" with comedic results.

While life on the farm isn't as simple as thought, these dapper fellows are embarking on a journey with enormous branding potential.

To create an income stream for the farm, the industrious twosome began producing Beekman 1802 Blaak, an artisanal cheese produced from the goats at Beekman Farm (shown above right).

To generate retail sales for the cheese and their handmade, pure goatmilk soap, these entrepreneur-farmers created the BEEKMAN 1802 lifestyle brand, opened a retail boutique and online store to serve the growing interest of viewers and buyers worldwide.

The Fabulous Beekman Boys is a weekly 30-minute vicarious romp with a marketing guru and a physician who have pledged to create the bucolic existence of their dreams.

You can read the just-published account of their journey in the humorous memoir, 'The Bucolic Plague,' available in bookstores or online through these retailers.

I'll be tuning in again next week for great laughs, some tears and always pure joy.